Event
Brands of Plants brings colour and creativity to IPM ESSEN 2026
From 27 to 30 January 2026, the brands Addenda®, AMIGRA Grasses & More and Magical Hydrangea will present their latest table concepts and in-store activities for garden centres at IPM Essen, in the Show Your Colours Garden Centre, Hall 8, Stand 8A31.
Visitors to the stand can find inspiration in eye-catching displays, creative arrangements and practical ideas to surprise customers and enhance the in-store experience. Each brand brings its unique assortment to life in a distinctive way:
Magical Hydrangea presents a table featuring hydrangeas as well as a table with perennials from the Magical Garden concept.
AMIGRA Grasses & More showcases two tables with ornamental grasses, ideal for creative garden arrangements.
Addenda® presents a Campanula concept table, including the Bee Throne, an innovative promotional tool that garden centres can borrow for activations and in-store promotions.
In addition to the stand in Hall 8, the brands will also be part of the IPM Discovery Center in Hall 5. Here, the products will be presented in a unique and artistic way by Romeo Sommers, further highlighting the creative character of the brands.
“IPM Essen offers us the perfect opportunity to showcase our garden centre concepts and in-store activities” says Ellen Damen, Marketing & Communication at Addenda and spokesperson for the brands. “With our plants and concepts, we add colour, creativity and experience to every store, helping retailers inspire their customers in a surprising and engaging way.”
📅 Date: 27–30 January 2026
📍 Location: IPM Essen, Hall 8, Stand 8A31 + Hall 5, IPM Discovery Center
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