News
Successful Spring Days: ideal cross-pollination
During the first beautiful days of 4, 5 and 6 March last, the inspiring event Spring Days by Brands of Plants took place. Amigra Grasses & More, Magical Hydrangea and Addenda jointly opened their doors to present the latest concepts and assortments to garden centres and retailers. Visitors discovered a stylish world of beautiful (garden) plants, which also provided the necessary sales boosts on shop floors.
Sunshine at home
The spring weather, chirping bird calls on the exhibition floor and everyone’s good humour made Spring Days 2025 very successful. Over 50 guests were introduced to the latest innovations in grasses, ferns, campanulas and hydrangeas. Besides product presentations and innovative shop concepts, there were plenty of talks with the sales and marketing teams. The welcoming atmosphere was embraced, with people taking their time while being treated to drinks, fresh pastries or sandwiches. The spontaneous arrival of concerned relations also confirmed that the organisation did well to put this event together in this way.
Unique collaboration
Brands of Plants is the collaboration of the progressive brands Amigra Grasses & More, Magical Hydrangea and Addenda, which retain their identities but jointly seek synergy in terms of POS product development and market approach. By joining forces, they offer a broader and more inspiring range.
Check out the after movie !
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