News
Strengthened collaboration between three plant brands
The three leading plant brands, Amigra Grasses, Magical Hydrangea, and Addenda®, are intensifying their collaboration. These brands combine their strengths to secure a strong position in garden centers and other retail channels with their own in-store sales concepts. Focusing on brand experience and visibility, the brands of Brands of Plants create a distinctive offering that appeals to consumers and drives sales. The focus is on garden plants, with Magical Hydrangea also offering indoor hydrangeas for the home.
Through this collaboration, the involved brands can further strengthen in-store sales support for garden centers and other retail channels across Europe. They offer a wide range of POS materials and sales tools to inspire and engage consumers. The striking concept presentations lead to higher sales and improved turnover rates, while also supporting staff product knowledge on the store floor by making product features clear and easy to read.
By creating a unified visual identity, the strength of the collaboration is highlighted. Through synergy in approach and shared contacts, the partnership under the name ‘Brands of Plants’ takes on a new look. The brands present themselves with a fresh and modern new corporate identity, including a fresh and trendy umbrella logo that symbolizes the collaboration.
In addition to a new logo and website being launched this month, a Save the Date for the Spring Days by Brands of Plants event is also being announced.
The Spring Days will take place on Tuesday, March 4, Wednesday, March 5, and Thursday, March 6.
Partners will soon receive a personal invitation and are warmly welcome at Molenbroeklaan 15 in Honselersdijk. If you would like to attend or receive more information, please contact us.
Via Linkedin we keep you up to date about new insights, successes in collaboration and... great campaigns coming up.
